LU couture

BRIEF

The goal was to create multiple, abstract projections to represent the creation process of a dress. The “LuCouture fashion day” is an annual runway show in the KKL with over 900 attendants, hosted by the fashion label “LuCouture”.

SOLUTION

We searched for a way to show the complicated process of making a “haute-couture” dress in a reduced and graphic way. Each clip was filmed in three stages: First the mannequin, then the animated pattern projected on a piece of cloth and finally the animated Logo. The three were then multiplied over each other. Each clip is accompanied by fitting audio-recordings of real-world sounds from the studio.

TECHNICAL SPECS.

Size → 1920 x 1080 px

Weight → 3,18 gb

Colors → RGB